K-pop star and actress Krystal Jung has been unveiled as Charles & Keith's first ever global brand ambassador, fronting the Singapore fashion brand's campaign for the Blooming Spring collection.

The former f(x) band member commented 'I am truly honoured and proud to be the first global brand ambassador of Charles & Keith. I appreciate the brand’s consistent endeavour to empower women through fashion over its 25 year history - creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples'.